Jimmie Hale Mission

Jimmie Hale Mission is dedicated to providing recovery from the root causes of homelessness through a process of compassion, guidance, and accountability grounded in faith. I was entrusted with rebranding Jimmie Hale Mission to create a lasting brand identity for the next 70-plus years.

Today, Jimmie Hale Mission serves around 150 men, women, and children daily, offering food, clothing, housing, counseling, vocational and social services. During Thanksgiving and Christmas, the Mission delivers over 300 meals to shut-ins and serves as Birmingham's warming station, providing shelter and food during freezing weather.

Agency: Telegraph Creative
Designer: Chris Shunnara
Project: Brand Identity